Fire damage SEO for restoration companies that clean, pack out and rebuild
This is a marketing agency built around one kind of client: the fire damage restoration company. Our fire damage SEO work gives each job you take on its own page, keeps your Maps listing in step with those pages, and sets the ads you buy against the same list of jobs.
A label on a thing leaving a room says what it is, which room it came from and where it goes next. We hold your pages to that standard, so a reader always knows what the page is, who it is meant for and what to do next.
Each plan is invoiced for the month it covers and stops when you say so: no startup fee, no minimum term, nothing to unwind. The ad networks bill your own card for clicks, and none of that money passes through us.
Sample label sheet: four monthly prices
- Silver
- $1,495/mo
- Gold
- $2,495/mo
- Platinum
- $3,495/mo
- The first network you add
- $895/mo
Each label carries one plan. The ad budget sits outside these four labels and is paid by you to the network.
What the work covers
A fire restoration company's marketing, set out room by room
A restoration company sells several different jobs under one name. There is the residential fire job and the commercial one. There is smoke and soot cleanup, contents pack-out and cleaning, board-up, and the coordination of the rebuild. Each of those deserves a page that speaks to it alone, in your words, for the towns where your crews actually work.
That is the center of fire damage SEO as we practice it. We plan the list of pages with you, write them, link them to one another, and watch which pages bring in calls and form messages. When a page has nothing to say about your company, it does not go live.
Around the pages sit the other parts of the picture: the Google Business Profile, the reviews your finished jobs earn, the ads on Google, Bing and Meta, and, on the larger plans, the website itself. You can read how the pieces connect on our fire damage marketing page.
Each page we publish gets the same three checks before it goes live. Does the title name the job and the town? Does the opening paragraph say who the page is for? Does the last paragraph point to a way to reach you? A page that fails any one of them goes back to the draft pile, however well the rest reads.
One boundary runs through everything we write. We work on marketing only. How a fire job is carried out, what a company holds on paper, and what any customer is told about their own situation all stay with you.
Four kinds of fire damage search, and the page behind each one
- By job type
A search that names the work
Some searches name the kind of fire job outright, such as smoke damage cleanup or soot removal, with a town beside it. The page that meets that search should be about that one job and that one town.
- On a phone
A search that lands on the map
A search run on a phone often brings up Maps listings before pages. Your listing then has to carry the same company name, service list and towns as your site, so the two read as one company.
- Commercial
A search from a building manager
A property manager or building owner may search for commercial fire damage restoration. A page written for that reader talks about offices, apartment buildings and shops, and leaves the home pages alone.
- Referral
A check by a referral partner
An insurance agent's office or a property manager group may look at your site before putting your name on a list. Plain service pages, a clear About page and a contact path on each page serve that visit well.
Two plan families for a fire damage restoration company
- Pages and the map listing
Organic Growth
Organic Growth gives a restoration company a set of search pages that name each kind of fire job it takes, a Maps listing that agrees with those pages, and plain wording that AI assistants can lift as written. Silver, Gold and Platinum differ in how many pages are built and in whether we also make and run the website.
- Ads on the networks you name
Paid Ads
Paid Ads puts a restoration company in front of property owners and building managers on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram). We set up the campaigns, write the ads, keep the exclusion lists, and report on calls and forms, while the networks charge your card for the clicks.
Five fire searches, and the page on your site that answers each
| Kind of fire search | Wording a searcher might type | Page on your restoration site |
|---|---|---|
| A house fire job in a named town | A phrase such as residential fire damage restorationfollowed by the town | A residential fire job page for that town, naming the services you offer there |
| Smoke and soot on interior surfaces | A phrase such as removal of soot from walls | A soot cleanup page that describes your service in your own words and points to the contact path |
| A commercial building with fire damage | Wording that names an office, shop or apartment building along with commercial fire work | A commercial fire job page written for property managers and building owners |
| Belongings that need a pack-out | Wording about contents pack-out and cleaning, plus the town | A pack-out page that says what your company offers and where the reader goes next |
| Boarding up a fire-damaged property | Wording about board-up from a property owner or a building manager | A board-up page whose claims about timing and availability are decided by you |
Three beliefs about marketing a fire restoration company
Heard at the pack-out tableOne page that lists every service is enough for a restoration company.
What the inventory sheet saysA single list cannot name a job type, a town and a next step at once. Separate pages for residential fire jobs, commercial fire jobs, soot cleanup and pack-out let each one say what it is and who it is for.
Heard at the pack-out tablePaid ads and search pages do the same job, so a company needs only one of them.
What the inventory sheet saysAds run only while you pay the network, and they point at a page. Search pages stay in place and build up over time. We plan them against the same job list so they support each other.
Heard at the pack-out tableThe Maps listing and the website can be written separately by different hands.
What the inventory sheet saysWhen the company name, the service list and the towns differ between listing and site, a reader has to guess which is right. We write them together and keep them in agreement.
How the Silver, Gold and Platinum plans differ for a fire restorer
Silver suits a restoration company that already has a website it likes. It brings twenty-five landing pages, four Strategic Content Assets a month, review requests for finished jobs and a Maps listing that agrees with the pages.
Gold is for a company that would rather hand over the site itself. It carries fifty landing pages and eight Strategic Content Assets a month, and our team builds and runs the website, with hosting and edits handled. Platinum goes to one hundred pages and twelve Strategic Content Assets, adds outreach to local sites for links, and keeps the same website service.
The paid side is simpler. You choose one, two or three networks, and the monthly fee covers our work on all of them. Ad spend is separate, paid by you to the network, and sits outside our fee. Because the fee is flat, you can read each month's activity against a number that does not move, and you can drop a network or add one when the next month begins. Our pricing page lists every card, and the services page explains how a company picks between the two families.
Organic Growth plans for restoration companies
Silver
$1,495/month
The entry plan for a restoration company that already runs its own website and wants more pages and a better-kept map listing.
- Twenty-five landing pages, each answering one kind of fire job you take on
- Four Strategic Content Assets delivered every month
- Google Business Profile edited so it agrees with the new pages
- Review requests set for finished jobs, with reply drafts for you to approve
- Phone and form activity counted per page and summarized monthly
Gold
$2,495/month
The plan with the most weight on page count and the website itself: more pages than Silver, plus a site that we build and keep running for you.
- Fifty landing pages across your fire job types and neighborhoods
- Eight Strategic Content Assets delivered every month
- Our team builds and maintains your company website, with hosting and edits handledDropped from the total
- Google Business Profile edited to agree with the pages as they go live
- Wording shaped so AI assistants can quote your company, plus monthly activity totals
Platinum
$3,495/month
The widest plan: the largest set of pages, the busiest content calendar and the same website service as Gold.
- One hundred landing pages, set out by job type, property type and neighborhood
- Twelve Strategic Content Assets delivered every month
- Our team builds and maintains your company website, and adds pages to it as the plan growsDropped from the total
- Outreach to local sites for links, plus the Maps listing edited alongside
- Wording shaped for AI assistants, call and form totals, and a monthly summary of each change
Ad budgets are paid by you to each network and are not part of these fees. Plans renew monthly until you tell us to stop.
Questions a restoration owner asks about fire damage SEO
Does a fire restoration company need both search pages and ads?
Which fire jobs get a page of their own?
Who owns the listing and ad accounts you open for a restoration company?
Will you write about how a fire job is cleaned up?
How does billing work on a fire damage SEO plan?
Bring the fire jobs you want more of
Tell Ross Cohen, our CEO, which job types and neighborhoods your crews work in, and we will talk through which plan matches that map. The form takes marketing questions only.
Which fire jobs belong at the top of your label sheet?
Jot down the loss types and property types you want more of, the neighborhoods your crews cover, and the referral partners worth naming. Nobody's name or address from a past job belongs in the note.
Let the right job find your front door
Select a weekday and a half-hour on the contact page and Ross Cohen, our CEO, will phone you when it arrives. Have the fire jobs you want more of in mind, along with the neighborhoods your crews cover.
The doorway drawn beneath this note is only an illustration.